Monday, December 23, 2024

Tag:lead gen

Cost Per Lead Generation Coming to LinkedIn

LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will...

ITT Tech Shutting Down, All Affiliate Earnings Lost?

ITT Technical Institute is shutting down all campuses after the U.S. Department of Education banned it from enrolling new students who use federal financial...

Is Lead Gen a Zero Sum Game?

Online lead generation is thriving. There are now publicly traded lead gen companies, like Quinstreet (valued at almost $500M) and BankRate (valued at $2.4B);...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...