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Lawyers Run The World

FTC Legend Jessica Rich Joins Consumer Reports

Jessica Rich, who was forced out by the Trump administration after 25 years of working at the FTC, and was most recently the director...
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Lawyers Run The World

FTC Settles with John Ayers and LeapLabs for $4.1 Million

John Ayers and LeapLab and Leads Company have reached an official settlement with the FTC regarding their legal trouble related to intentionally acquiring and...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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