How Affiliate Marketers Are Scoring 50% Conversion Rates

2023-06-232017-02-06

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with offline strategies. The truth is, phone calls are quickly taking over the digital landscape due to their increasing volume and high quality nature. In the new Call Intelligence Index, Invoca reports that … Read more

Every Company Can Cash in on Pay-Per-Call

2016-10-28

Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more online traffic than ever, consumer behavior has undergone a paramount shift with the mobile transformation. Performance marketers that continue to solely push and collect data from online-only interactions are swimming upstream. … Read more