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Marketing Madness

Inside India’s Growing Performance Marketing Industry

India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....
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Marketing Madness

China is Quickly Adapting to Digital Advertising

China is one of the biggest advertising markets in the world, and they have recently released numbers for the full year 2015. They found...
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Marketing Madness

TradeDoubler Now Able to Pay in Local Currencies for 200+ Countries

Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than...
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Marketing Madness

All Networks Should be using Redirect Service

If you are a CPA or Affiliate Network and you are not using a redirect service, you are missing out on easy money that...
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Specials

International SEO #Fail

According to Ani Lopez, from the search-friendly folks at Cardinal Path, there are a lot of interesting issues with International SEO.  As more and...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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