Thursday, November 28, 2024

Tag:intellectual property

New Company? Intellectual Property Issues Are Growing

Oftentimes, intellectual property (IP) is considered the most valuable asset of technology companies.  As a result, timely action is necessary to ensure ownership and...

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Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your...
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Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

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Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...