Tag:Innovation

Adtech

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...

Pesach Lattin - 2023-09-28

Hiring & Management

Charting a New Course: Talkdesk Welcomes Neville Letzerich as Chief Marketing Officer

In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and...

Pesach Lattin - 2023-08-28

Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set...

Pesach Lattin - 2023-08-06

Latest news

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...

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Marketing Madness2024-12-18

What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...