Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin … Read more
The Federal Trade Commission has approved a final consent order settling its first-ever case against individual social media influencers, the owners of the CSGO Lotto website. The FTC’s September 2017 complaint charged Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two online influencers who are widely followed in the gaming community, with deceptively endorsing the online … Read more
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing … Read more
Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or other perks. While this is a great way to supplement their income, it is important to make sure that viewers are aware that there is compensation for the marketing efforts. This … Read more