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Tag:influencers

Performance Marketing

How to Determine the Right Influencer Marketing Strategy for Your Brand

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied...
Greg Shepard -
Lawyers Run The World

FTC Approves Final Consent Order Against Social Media Influencers

The Federal Trade Commission has approved a final consent order settling its first-ever case against individual social media influencers, the owners of the CSGO...
Richard B. Newman -
Marketing Madness

Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their...
Deeksha Bhasin -
Lawyers Run The World

FTC Going Hard After Influence Marketers

Influence marketers, such as celebrities and those with large followings on social media, often promote products of some sort in exchange for payment or...
Pesach Lattin -

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Adtech

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce 

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete...
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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...

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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

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