Tag:influencer

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Marketing Madness

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...

Pesach Lattin - 2019-09-03

Marketing Madness

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...

Pesach Lattin - 2018-10-10

Marketing Madness

Easy Ways to Make Money on Instagram

With 700 million users, Instagram is one of the most popular social media platforms in the world. But people are not sharing photos on...

Pesach Lattin - 2017-08-19

Marketing Madness

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...

Pesach Lattin - 2017-04-18

Marketing Madness

What is Social Media Influence Worth?

Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies. They have...

Pesach Lattin - 2016-07-19