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Tag:influencer

2330

Marketing Madness

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...
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Marketing Madness

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...
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Marketing Madness

Easy Ways to Make Money on Instagram

With 700 million users, Instagram is one of the most popular social media platforms in the world. But people are not sharing photos on...
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Marketing Madness

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...
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Marketing Madness

What is Social Media Influence Worth?

Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies.  They have...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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