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Marketing Madness

Amazon to Ban Incentivized Reviews

Amazon has been fighting back against ‘fake’ reviews on products for years now, even filing lawsuits against individuals and companies that use or create...
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Marketing Madness

Zynga to start New Incent System, Reward Advertising

Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers....
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Leaders

Content Unlocking King: Fehzan Ali is Now Big Man on Campus

 Fehzan Ali is one of the new breed of young entrepreneurs who are making a killing in the industry.  He’s the owner of AdscendMedia,...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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