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Tag:IAB

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Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
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Marketing Madness

IAB Wants to Embrace Post-Fact America and Get Rid of Impressions and Clicks Completely

Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are...
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Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
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Marketing Madness

New Study Claims 26% of All Desktop Users Blocking Ads

The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. ...
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Marketing Madness

Industry Groups Requires $10,000 a Year to Be “Certified Fraud Free.”

We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative...
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Marketing Madness

Anti-Fraud Seal of Approval Required?

TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months...
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Lawyers Run The World

Is Google Replacing Internet Advertising Bureau as Compliance Leader?

With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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