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Tag:IAB

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Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
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Marketing Madness

IAB Wants to Embrace Post-Fact America and Get Rid of Impressions and Clicks Completely

Unless you’re under a rock, you’ve probably read somewhere that fraud is really killing the online marketing industry. On a constant basis we are...
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Marketing Madness

IAB Proposing New Guidelines for App Advertising

For the first time since 2013, the Interactive Advertising Bureau is proposing a significant update to their in-app ad guidelines. This is long overdue...
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Marketing Madness

New Study Claims 26% of All Desktop Users Blocking Ads

The Interactive Advertising Bureau (IAB) has recently released a new report that looks at the behavior of users, specifically in regards to ad blocking. ...
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Marketing Madness

Industry Groups Requires $10,000 a Year to Be “Certified Fraud Free.”

We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative...
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Marketing Madness

Anti-Fraud Seal of Approval Required?

TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months...
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Lawyers Run The World

Is Google Replacing Internet Advertising Bureau as Compliance Leader?

With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of...
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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed...
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Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's the guy who put Starbucks on the digital map. From...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all – from the early days of television ads to the...

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Adtech

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

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