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Marketing Madness

Must Attend: FTC Disclosures Workshop for Online Marketers

The Federal Trade Commission will host a day-long public workshop to consider the need for new guidance for online advertisers about making disclosures required...
Pesach Lattin -
Marketing Madness

Jesse Willms Loses Everything to FTC

The FTC has basically destroyed Jesse Willms, the famous Canadian Acai peddler. In a settlement order, that is part of the FTC's campaign on...
Pesach Lattin -
Marketing Madness

God’s Healing Ability Misleading and Deceptive, Says UK Government

You think the FTC is bad? Well, the Advertising Standards Authority (ASA), a UK based regulation division that determines whether advertising is legal, decent,...
Pesach Lattin -
Marketing Madness

Has Tanner Vaughn Learned from his Spanking?

Tanner is one of those guys who was severely spanked by the FTC recently and had to return all his profits to the FTC....
Pesach Lattin -
Marketing Madness

Pinterest Grows, Violates FTC Rules?

According to ComScore, Pinterest, the photo social networking site has already hit over 10M unique visitors per month, which puts it as the fastest...
Pesach Lattin -
Lawyers Run The World

How to Guarantee the FTC Will Bust You

It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials - Changes Affecting Testimonial Advertisements, Bloggers,...
Richard B. Newman -
Lawyers Run The World

The One FTC Article You Must Read

If you are an affiliate or marketer, this is the one FTC article you must read on how FTC Rules are Affecting the Industry. Excerpt:...
Richard B. Newman -
Lawyers Run The World

Payday Loan Marketers Charged by FTC

At the request of the Federal Trade Commission, a federal court has halted an online operation that allegedly debited consumers’ bank accounts without their...
Richard B. Newman -
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Adtech

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce 

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete...
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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...

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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

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