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Tag:fraud

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Marketing Madness

Did You Know That 1/3 of all Online Advertising is Fraudulent?

This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite...
Pesach Lattin -
Lawyers Run The World

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
Pesach Lattin -
Lawyers Run The World

One Million Computers Defrauding Google AdSense

Reports are coming out about a new click-fraud botnet that is being called, “Redirector.Paco Trojan.” While new botnets are being created and discovered all...
Pesach Lattin -
Marketing Madness

Google Gets Monster Crazy about ClickJackers.

Clickjacking is a form of digital fraud where a hacker or other bad player will put a transparent page over another page.  To the...
Pesach Lattin -
Lawyers Run The World

Ad Bots Much More Dangerous but Less of Them

A new report from Distil Network came out looking at the state of traffic on the Internet.  This is the third annual report that...
Pesach Lattin -
Lawyers Run The World

Survey: 72% of Marketers are Victims of Fraud

Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and...
Pesach Lattin -
Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...
James Wallace -
Lawyers Run The World

Jeremy Johnson Fraud Trial Begins

Jeremy Johnson, the owner of iWorks, a Utah-based marketing company, went on trial this past week in Federal Court – with Johnson strangely representing...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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