The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on the number of billable employee hours spent on developing and executing the campaign. One problem with compensation based on billable hours is that it can foster a feeling of mistrust between … Read more
The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant threat to business. Ad blocking was the only thing considered by a larger percentage of people to be a significant business threat. Interestingly, Integral Ad Science(IAS) provided data that proved that … Read more
App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in this pie. According to a new study, app marketers are on track to lose as much as $100 million this year alone, and that number is likely only going to go … Read more
Media iQ has just recently come out with their ad fraud and brand risk evaluation for the first quarter of 2016, and it is looking quite good. The company has always marketed itself as a leader in combating ad fraud, and this latest report shows that they are doing very well. The figures were provided … Read more
While Trump hasn’t run many ads attacking Clinton, advertising claiming that Hillary Clinton is going to drop out has started to appear on thousands of websites, including several neo-nazi and neo-conference conspiracy sites. The advertising, claim that Hillary Clinton is going to drop out of the race as “soon as tomorrow” claim to have a … Read more
Ransomware is considered by most to be one of the biggest threats to individuals and businesses today. The basic way that ransomware works is that a computer is infected through normal channels (email links, corrupt websites, ect) and the software takes all the files (including pictures, documents, videos, ect) and encrypts them using advanced encryption … Read more
Many companies in performance marketing don’t really care about fraud. This past year we did a survey and found that 72% of marketers are victims of fraud, and 11% of CPA Networks admit they actively commit fraud and ask publishers to commit fraud. This means that if you’re picking a company to work with in … Read more
Videology is a video advertising platform that offers video ad spots to a variety of networks and sites around the world. The company began working with White Ops in May of 2015 to incorporate digital fraud detection into their ad inventory. They are not walking about the results of this fraud detection. They say since … Read more
Ad fraud is a major issue, and one of the biggest ways the bad actors in the industry commit this type of fraud is by using malware. In most cases, however, it is a third party criminal who uses the malware to make money. The cyber security company Check Point, however, just reported that they … Read more
Gurminder Singh filed a suit against google for breach of contract, breach of faith and failing to prevent click fraud. This suit is being brought to Federal Court. While Google is no stranger to lawsuits, this one may have them quite nervous if the data available so far is true. Singh has conducted detailed research … Read more
We reported on the launch of the Trustworthy Accountability Group (TAG) earlier this week and how they are launching a ‘Certified Against Fraud’ initiative to help fight bot and other non-human traffic that is plaguing the ad industry. While the certification is not easy to get (nor is it inexpensive) it seems that it is … Read more
TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months now. The system is set up to make it so their members can earn a ‘seal’ only after proving that they follow a variety of industry best practices. The system is … Read more
This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite well. If you haven’t been convinced that this is a huge problem for marketers and brands yet, this graphic should do the trick. Take some time to look through this simple … Read more
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015 compared with Q4 2014. This is, of course, excellent news for all marketers who have been plagued with wasted ad dollars because of this type of fraud for many years. This … Read more
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