The Federal Trade Commission has gotten an injunction against a Florida man who claimed to be offering tech support services on behalf of the agency. “Since at least July 2016, Defendant Croft, who purports to… Fake FTC Tech Support Shut Down by Real FTC
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from the Publisher. According to Digiday, this lawsuit is part of a… Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising
The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription services. According to… FTC Alleges “Risk-Free” Trials Came with Hidden Charges
It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken to try to… Latest Report Pegs Ad Fraud at $16.4 Billion Annually
Two of the world’s largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and Google’s Display Network amid concerns over brand safety. They join Johnson… Google Boycott Grows After YouTube Refuses to Remove Terrorist Videos
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will quickly begin to be seen far more often than any of… What’s the Bigger Issue? Viewability or Fraud?
Click Mob has recently released a new report that looks at click fraud, among other things, and how it is impacting the ad industry. The report found that ad fraud resulted in about $8.2 billion… Top 5 countries Targeted by Mobile Ad Fraud
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in… Did Land Rover Fund Terrorism Through Buying Ads?
Snapdeal runs a popular affiliate network to promote coupons, deals, cash back offers, and more to potential customers. Recently, however, they made an unexpected announcement to all their affiliates. They won’t be getting paid for… SnapDeal Abruptly Shuts Affiliate Program: Company in Deep Trouble
Facebook made some viewability measurement errors over the past year, which really upset quite a few people. Marketers, ad buyers, and others weren’t happy with the fact that the measurements they were given were found… Facebook Video Ads Can Now be Audited Independently
Google has announced that over the course of 2016 they have removed approximately 1.7 billion advertisements from its site, which is more than double what they removed in 2015. These ads are considered bad for… 1.7 Billion Bad Ads Purged from Google’s System in 2016
An unfortunate reality in the highly competitive world of performance marketing is that there will always be a few unsavory individuals who try and skirt the system. This is why affiliate managers – both in-house… 4 Ways to Prevent Fraud in Your Affiliate Program
Zvelo, a firm that specializes in detecting malicious data, is able to determine whether a visitor to a website is an actual customer looking for more information on a product, or whether the visitor is… Zvelo Offering Free Bot and LQT Detection Service
New figures show that up to $5 million/day is being claimed by an ad fraud scam that is being run by Russian cyber criminals. According to White Ops, a US cyber security company that specializes… Russian Criminals Taking Over $5 Million a Day from Ad Fraud