Tag:fraud

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Marketing Madness

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...

Pesach Lattin - 2019-09-03

Marketing Madness

Affiliate Marketing is Solution to Digital Fraud Crisis

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital...

Pesach Lattin - 2019-02-20

Marketing Madness

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...

Pesach Lattin - 2018-12-11

Marketing Madness

Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started...

Pesach Lattin - 2018-12-05

Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...

Pesach Lattin - 2018-11-27

Lawyers Run The World

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...

Pesach Lattin - 2018-10-24

Lawyers Run The World

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...

Pesach Lattin - 2018-10-17

Lawyers Run The World