You would think it is 2014 again reading the headline, but it is true. Warner Brothers paid two YouTube personalities to make videos about their Xbox One games. They paid as much as $30,000 for these videos. Unfortunately, the videos never disclosed that there was compensation involved, which goes against FTC regulations. The game being … Read more
Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. Up until fairly recently, however, brands were stuck paying outrageous fees to some of the larger social influencers just based on their subscribers or followers. YouTubers with millions of followers, for … Read more
A recent study was completed looking at European email marketers, and how consumers perceive them. The study was part of the effort to determine whether or not marketers are in compliance with an upcoming privacy law that will go into effect over the next two years. The results don’t look good for marketers. The report … Read more
If you haven’t heard of Pokémon Go yet, you’re likely living under a rock. This new app has only been out about a week now and it is already about to pass Twitter for average daily active users. For those who don’t know, this app allows users to walk around in the real world looking … Read more
Ad fraud is a major issue, and one of the biggest ways the bad actors in the industry commit this type of fraud is by using malware. In most cases, however, it is a third party criminal who uses the malware to make money. The cyber security company Check Point, however, just reported that they … Read more
Gurminder Singh filed a suit against google for breach of contract, breach of faith and failing to prevent click fraud. This suit is being brought to Federal Court. While Google is no stranger to lawsuits, this one may have them quite nervous if the data available so far is true. Singh has conducted detailed research … Read more
We’ve written a lot about Ashley Madison, the online infidelity dating website, has certainly seen its share of trouble over the past several years. In addition to having an extremely controversial business to begin with (matching up married people who want to have affairs), they also had one of the most highly publicized data security … Read more
Tradedoubler’s business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and bounds. Now employees of the company that have been hired in their offices have to worry about being kicked out. They need to put a defense of their business immediately, and … Read more
If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most people already know that mobile video is expanding rapidly in popularity, they may not realize just how well it really performs. According to a recent study from Smaato, a global real … Read more
Yahoo has just completed their annual meeting, and while there was some good news discussed, it was largely focused on the companies troubles over the past several years. One of the votes that took place was whether or not the Yahoo CEO Marissa Mayer should return in her role on the board of directors (a … Read more
This week Facebook announced that they were planning to make a number of significant changes to their news feed algorithm. These changes are going to specifically promote content that was posted by the friends and family of users, rather than showing things from brand pages and other sources that people have ‘liked’ or ‘followed’ in … Read more
Need a vacation? Or how about the ability to profit from other people’s holidays? Heather Vale of PACEDm talks with Andrew McGill from Monster Reservations Group, a company that markets timeshare vacations – a venture that has recently rebounded when using proper marketing channels. In this interview discover what’s involved in timeshare marketing and how … Read more
With the UK voting to leave the European Union people are spending a lot of time thinking about how things will change in the near and long term future. While stock markets and news channels are freaking out right now, most things will almost certainly settle down and generally return to normal within a few weeks … Read more
Podcasts have been around for quite a long time now, but they are rarely talked about by most marketers. While everyone knows they exist, most people don’t realize just how popular they are and how they can help you to build a loyal audience that can lead to a big boost in sales. Many people … Read more
© Your Copyright Message
