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Marketing Madness

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...
Pesach Lattin -
Marketing Madness

Facebook Warns Advertisers About Mobile Speed

The push to improve mobile speeds continues, this time with Facebook.  The social network has issued a warning to all of their advertisers that...
Pesach Lattin -
Marketing Madness

Most People Are Dumb about Cyber-Security and Will Open Anything

A study that was recently published by the Fredrich-Alexander University of Erlangen-Nuremberg, Germany found that web users are still engaging in behaviors that everyone...
Pesach Lattin -
Marketing Madness

Are We Screwed? Ad Blocking Now Killing 32% of All Ads Globally

Blockmetry, which is a company that was founded by Pierre Far from Google, analyzes a variety of metrics online, including how impactful ad blocking...
Pesach Lattin -
Marketing Madness

Get a Cheap Mobile Phone in Exchange for Ads?

Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a...
Pesach Lattin -
Marketing Madness

New EU Law Prevents Telecoms from Ad Blocking Across Network

Telephone companies have been toying with the idea of offering network wide ad blocking to their customers for a while now, with at least...
Pesach Lattin -
Lawyers Run The World

Slingbox Streaming Service Ad Case Dismissed

A complaint filed in July 2015 in the Southern District of New York alleged that, beginning in 2014, Sling Media began placing unsolicited advertisements...
Richard B. Newman -
Lawyers Run The World

Warner Brothers Reports Own Site As Illegal to Google

Warner Bros' high-pressure anti-piracy campaign went one step further last month, as the entertainment company named its own website in a list of sites...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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