Monday, December 23, 2024

Tag:featured

Facebook Bans Marketers From Marketplace?

Facebook has officially launched Marketplace, which is a place where users of their mobile app can list things that they have for sale so...

Google Might Finally Be Purchasing Twitter?

Rumors of Google purchasing Twitter have been floating around for years, but there is new evidence that it might actually happen this time.  Everyone...

Looking to Increase Ad Visibility? Look to Placement, Not Size

Anyone who runs ads online knows that having their ads actually seen by the viewers is the most important thing.  This is why ads...

Facebook Planning to Spam Messenger with Ads

Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp.  For the later, they paid $4.59 billion to get it, so...

Huge Changes in Paid Advertising Taking Place

A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For...

New Platform to Help Fill Ad Spots in Apps Launched by Mobvista

Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their...

US Appeals Court: Affiliate Network Liable for Deceptive Marketing

On September 23, 2016, a federal appeals court affirmed a lower court ruling that an online advertiser can be held liable for deceptive marketing...

App Marketers Set to Lose $100 Million in 2016 Due to Fraud

App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in...

Latest news

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...