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Marketing Madness

Hiring: Finding the Cause Before the Symptom – Part 1

Hiring is an art and finding the right person for the job isn’t as simple as it seems. Every business owner has hired someone...
James Carner -
Marketing Madness

Instagram’s Stories May Kill Snapchat? Has 100 Million Daily Now

Instagram launched their ‘Stories’ system just a couple months ago, and they have been working hard to encourage people to view these videos.  This...
Pesach Lattin -
Marketing Madness

Facebook’s New Average Watch Times Metrics Provide Great Information

Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing.  They often over calculated...
Pesach Lattin -
Marketing Madness

Amazon to Ban Incentivized Reviews

Amazon has been fighting back against ‘fake’ reviews on products for years now, even filing lawsuits against individuals and companies that use or create...
Pesach Lattin -
Marketing Madness

Will Facebook Be In Legal Trouble for Racist Posts?

Everyone knows that social media is not for the faint of heart.  While there is certainly a lot of good and encouraging posts on...
Pesach Lattin -
Marketing Madness

Expect DDoS Attacks to be Stronger than Ever Thanks to Weak IoT Security

The number of internet connected devices is growing at an extremely rapid pace, and continuing to accelerate thanks to the ‘Internet of Things’ (IoT)...
Pesach Lattin -
Marketing Madness

HookLogic Being Bought Out by Criteo

Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping...
Pesach Lattin -
Marketing Madness

How To Optimize Adsense for More Revenue

You've signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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