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Every Company Can Cash in on Pay-Per-Call

Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more...
Amber Tiffany -
Marketing Madness

Twitter Just Killed Vine After Wasting $30 Million

Really Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few...
Pesach Lattin -
Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...
Pesach Lattin -
Marketing Madness

Online Advertising Fraud Fraud in UK on Decline

The UK’s Association of Online Publishers reported last year that 35% of the publishers in the UK thought that ad fraud was a significant...
Pesach Lattin -
Marketing Madness

Yep: Interstitial Ads Aren’t User Friendly

MediaBrix and Neurons Inc. recently performed a “neuroscience” study that indicates that interstitial ads lead to a negative user experience.  In addition, Google has...
Pesach Lattin -
Leaders

FTC Not Giving Up Battle Against AT&T

The FTC is looking to continue its battle with AT&T even after an appellate court dismissed the FTC’s lawsuit against them, asserting that AT&T...
Pesach Lattin -
Marketing Madness

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...
Pesach Lattin -
Marketing Madness

40% of Google Search on Smartphone Only

Google has recently released some interesting information that shows just how popular smartphones are when it comes to browsing (and especially searching) the web. ...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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