Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing. They often over calculated the watch time, and it really wasn’t as helpful as it could have been. The social network has recently launched a new time metric called ‘average watch time’ that will hopefully … Read more
Amazon has been fighting back against ‘fake’ reviews on products for years now, even filing lawsuits against individuals and companies that use or create fake reviews. They had gotten to the point where the vast majority of reviews are written by people who have actually used the products (or those who are making ‘compilation reviews’), … Read more
Everyone knows that social media is not for the faint of heart. While there is certainly a lot of good and encouraging posts on sites like Facebook, it can also bring out the worst in people. Facebook and Twitter are finding that they might be held responsible for certain racist posts that are made by … Read more
The number of internet connected devices is growing at an extremely rapid pace, and continuing to accelerate thanks to the ‘Internet of Things’ (IoT) devices. IoT includes things like web-enabled security cameras, cars, televisions, and even coffee makers. While these devices are sure to give us great conveniences, experts are learning that they are also … Read more
Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping ads for a variety of major retail sites such as Wal-Mart, Best Buy, and others. Their service gave these brands a great way to feature products in search results for in-market … Read more
You’ve signed up for AdSense, now you have no idea what to do. AdSense is the most popular ad network on the planet and for good reason: It’s technologically robust, has a great pool of advertisers, and is absolutely free. No wonder so many publisher sign up for it. Unfortunately, for most, it ends right there — … Read more
Facebook has officially launched Marketplace, which is a place where users of their mobile app can list things that they have for sale so that others in the area can see and hopefully buy. This is generally being compared to Craigslist in terms of the market it serves, and how it works. Anywhere that things … Read more
Rumors of Google purchasing Twitter have been floating around for years, but there is new evidence that it might actually happen this time. Everyone knows that Twitter has been performing poorly in the stock market, and other areas, recently. It is also well-known that Twitter is very open to the idea of a buyout, with … Read more
Anyone who runs ads online knows that having their ads actually seen by the viewers is the most important thing. This is why ads that get displayed on the second page of the SERPs, or ‘below the fold’ on a website are far less expensive than those on the first page or above the fold. … Read more
Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp. For the later, they paid $4.59 billion to get it, so it is not surprising that they are looking for ways to monetize them more effectively. Andrew Bosworth, Facebook’s vice president of engineering for ads and pages, said, “Consumers are naturally behaving … Read more
A new study coming from Hanapin Marketing is showing that there is some significant changes taking place in the realm of paid advertising. For one, the report found that programmatic ads are now found in about 50% of all advertisers portfolios. Despite that, however, about 30% that do have it in their portfolio find that … Read more
Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their apps. It is a supply-side platform that focuses on native and video ads, and the system is being called Mintegral. The system is set to make it easy for app developers … Read more
On September 23, 2016, a federal appeals court affirmed a lower court ruling that an online advertiser can be held liable for deceptive marketing content that it did not develop. By way of background, the LeadClick affiliate network connected third-party merchants with its affiliates to promote the former’s products. Here, LeanSpa, a core client of … Read more
App marketing is a fairly new option in the big scheme of things, but the fraudsters have been quick to get their fingers in this pie. According to a new study, app marketers are on track to lose as much as $100 million this year alone, and that number is likely only going to go … Read more
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