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Marketing Madness

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...
Pesach Lattin -
Marketing Madness

Instagram Testing Direct Product Purchases

Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you...
Pesach Lattin -
Marketing Madness

Amazon Sits On Top of SMB “Trust Index”

Alignable, a local business network site, has collected what they call NPS(net promotor score) from small business users, along with members of its site....
Pesach Lattin -
Marketing Madness

Suprise: Facebook Often Used for Comparison Shopping

A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail...
Pesach Lattin -
Marketing Madness

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...
Daneka Soudak -
Specials

The Reason You’re Doing Badly is You Suck at Business

What’s your reaction when you discover that visitors to your site didn’t convert? Do you shrug your shoulders and think, “Oh, well. Must not...
Andrew Bishop -
Marketing Madness

IBM’s Watson Available for Marketing, Commerce, and ChatBots!

One of the most famous supercomputers in the world, Watson (by IBM) is being made available to a much wider audience in the near...
Pesach Lattin -
Marketing Madness

350 Twitter Employees Get the Ax as Company Continues to Struggle

With the most recent buyout talks seeing to fall through, Twitter is left on their own (at least for the moment) and it is...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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