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Marketing Madness

Dell Re-Entering Affiliate Marketing

Dell has just announced a partnership with the global marketing network, Affiliate Window.  This is the first time Dell will be using affiliate marketing...
Pesach Lattin -
Lawyers Run The World

Is Google Replacing Internet Advertising Bureau as Compliance Leader?

With all the issues related to ads plaguing the industry over the last several years, many people are looking for a better set of...
Pesach Lattin -
Marketing Madness

Facebook Mobile Ad Revenue Jumps by 76% in 3 months!

It’s that time of year again where the major tech companies are releasing their Q1 results.  While marketers can largely ignore much of the...
Pesach Lattin -
Lawyers Run The World

Biggest Edu Scam Ever Shut Down: Gigats.com & Softrock Fraud

EducationMatch, Softrock and Gigats all part of largest EDU scam ever – fined $90 Million by the FTC as part of settlement. Owner Ayman...
Pesach Lattin -
Marketing Madness

B2B Content Marketing Failing According to Study

The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of...
Pesach Lattin -
Marketing Madness

Five Reasons She’s A Millionaire and You Ain’t

Money is what drives this world and everyday billions of people wake up in the morning and try to figure out how to make...
Ricky Ahuja -
Marketing Madness

Small Businesses Use Facebook to Generate Awareness

A recent survey conducted by Alignable, which is a local business networking site, looked at the behaviors of many small businesses in regards to...
Pesach Lattin -
Email Marketing

What Drives Email Sign-Ups?

A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails.  As any marketer that uses...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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