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Lawyers Run The World

One Million Computers Defrauding Google AdSense

Reports are coming out about a new click-fraud botnet that is being called, “Redirector.Paco Trojan.” While new botnets are being created and discovered all...
Pesach Lattin -
Marketing Madness

Pinterest Un-Bans Affiliate Links

Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links.  Many Pinners lost significant amounts of...
Pesach Lattin -
Marketing Madness

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...
Pesach Lattin -
Lawyers Run The World

Facebook is NOT Silencing Conservatives

Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section...
Pesach Lattin -
Marketing Madness

Consumers Are Too Cheap to Pay for Content

With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that...
Pesach Lattin -
Marketing Madness

.Blog Available Soon from Automattic

The parent company of WordPress, Automattic, owns the .blog domain extension and up to this point they have basically just been sitting on it. ...
Pesach Lattin -
Marketing Madness

Azealia Banks Loses Twitter Account for Homophobic Racist Rant

Azealia Banks is known to be pretty controversial on Twitter, but this week, she crossed the line when she decided to attack pop star...
Pesach Lattin -
Specials

SEO Spend Tops $65 Billion for 2016

When looking to drive traffic online there are many different options to consider.  One of the most popular is search engine optimization (SEO).  SEO...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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