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Marketing Madness

8 Bloggers Prove You Can Start a $100k+ Blog All By Yourself

Although most bloggers use their blogs as a platform to share their creative thoughts with a niche audience, there is no denying the fact...
Andrew Wise -
Marketing Madness

This Mobile Carrier Will Start to Block All Ads Starting June 13th

The UK mobile carrier Three is making some waves in the ad industry this week.  They have announced that on June 13th, they will...
Pesach Lattin -
Marketing Madness

Anti-Fraud Seal of Approval Required?

TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months...
Pesach Lattin -
Marketing Madness

40% of Smartphone Users Hate Mobile Ads

Whenever you are conducting any type of marketing campaign you want to make sure you are getting your message out in front of people...
Pesach Lattin -
Marketing Madness

At 84 Icon George Lois is Creating New Ad Agency

Known for the "I Want My MTV" advertising campaign, among others,  George Lois is a well-known marketer that has been in the industry for...
Pesach Lattin -
Marketing Madness

WTF? 20% of Online Ads Will be Blocked by 2020

A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which...
Pesach Lattin -
Marketing Madness

Did You Know That 1/3 of all Online Advertising is Fraudulent?

This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite...
Pesach Lattin -
Marketing Madness

New Instagram Analytics Detailed Insights

Instagram is conducting some advanced testing on their new analytics platform according to reports.  The analytics system they are implementing is being called ‘Insights’...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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