Friday, January 24, 2025

Tag:featured

Twitter & Yahoo Meet for Possible Merger Talks

High level executives from Yahoo, including CEO Marissa Mayer, met with other ranking representatives from Twitter to discuss the possibility of a merger last...

Supreme Court Refuses to Hear Google in ROI Class Action Case

Google has been in legal battles concerning disputes in their AdWords platform since way back in 2009.  Several pay-per-click marketers filed a class-action law...

Legal Problems Plague ANA Transparency Report

The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry.  They...

Social Mob Goes after Stanford Rapist’s Friend Leslie Rasmussen

For sure the rape sentence of Brock Turner, who will forever be known as the “Stanford Rapist” is a discussion we need as a...

Feds Go Hard After Scammers Colby Fox and Christopher Reinhold

According to Jessica Rich, the Director of the FTC’s Bureau of Consumer Protection, marketers Colby Fox and Christopher Reinhold have been scamming customers for...

Content.Ad Appoints Key Executives in Expansion

Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives - Michael Rosenberg as Chief...

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...

BuzzFeed Says Trump is “Health Hazard” and Kills GOP Ad Buy

BuzzFeed, saying that Donald Trump, the presumptive republican nominee for President is a “Hazard to Health,” has refused to accept ads from the GOP...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...