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Marketing Madness

Mobile Video Does 11x Higher ECPMs

If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice.  While most...
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Marketing Madness

Goodbye Marrisa Mayer from Yahoo

Yahoo has just completed their annual meeting, and while there was some good news discussed, it was largely focused on the companies troubles over...
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Marketing Madness

Facebook Making Changes to Virtual Ban Marketers

This week Facebook announced that they were planning to make a number of significant changes to their news feed algorithm.  These changes are going...
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Leaders

Timeshare Marketing Industry Rebounds with Andrew McGill

Need a vacation? Or how about the ability to profit from other people’s holidays? Heather Vale of PACEDm talks with Andrew McGill from Monster...
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Lawyers Run The World

How Will Brexit Impact the Digital Marketing Industry?

With the UK voting to leave the European Union people are spending a lot of time thinking about how things will change in the near...
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Marketing Madness

Are Podcasts a Part of Your Content Strategy? They Should Be!

Podcasts have been around for quite a long time now, but they are rarely talked about by most marketers.  While everyone knows they exist,...
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Marketing Madness

F*$K: 87 Million People Using Ad Blockers by 2017

A new report from eMarketer is predicting that by the end of 2017 there will be 86.6 million people using ad blocking software in...
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Lawyers Run The World

Robert Vozdecky of SmartClick Media Slammed by Feds for Fake Doctors

The operators of a phony doctor certification program have agreed to settle Federal Trade Commission (FTC) charges over misleading consumers. SmartClick Media also doing business as...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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