Thursday, January 23, 2025

Tag:featured

Warner Brothers gets FTC Smack for Not Disclosing Social Influencers

You would think it is 2014 again reading the headline, but it is true.  Warner Brothers paid two YouTube personalities to make videos about...

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. ...

Consumers Don’t Trust Email Marketers

A recent study was completed looking at European email marketers, and how consumers perceive them.  The study was part of the effort to determine...

Pokémon Go About to Beat Twitter

If you haven’t heard of Pokémon Go yet, you’re likely living under a rock.  This new app has only been out about a week...

Yingmob Caught in Major Hummingbird Ad Fraud According to Check Point Security

Ad fraud is a major issue, and one of the biggest ways the bad actors in the industry commit this type of fraud is...

Expert Says He Can Prove Google Ad Networks are Up to 48% Fraud

Gurminder Singh filed a suit against google for breach of contract, breach of faith and failing to prevent click fraud.  This suit is being...

FTC to Deeply Probe Ashley Madison

We've written a lot about Ashley Madison, the online infidelity dating website, has certainly seen its share of trouble over the past several years. ...

Can Tradedoubler Survive Brexit?

Tradedoubler's business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
- Advertisement -spot_imgspot_img

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...