Sunday, November 24, 2024

Tag:featured

Warner Brothers gets FTC Smack for Not Disclosing Social Influencers

You would think it is 2014 again reading the headline, but it is true.  Warner Brothers paid two YouTube personalities to make videos about...

Social Influencer Marketing Moving to Performance Based Compensation

Using major social influencers such as ‘YouTube stars’ and others has been a popular alternative to traditional digital marketing over the past couple years. ...

Consumers Don’t Trust Email Marketers

A recent study was completed looking at European email marketers, and how consumers perceive them.  The study was part of the effort to determine...

Pokémon Go About to Beat Twitter

If you haven’t heard of Pokémon Go yet, you’re likely living under a rock.  This new app has only been out about a week...

Yingmob Caught in Major Hummingbird Ad Fraud According to Check Point Security

Ad fraud is a major issue, and one of the biggest ways the bad actors in the industry commit this type of fraud is...

Expert Says He Can Prove Google Ad Networks are Up to 48% Fraud

Gurminder Singh filed a suit against google for breach of contract, breach of faith and failing to prevent click fraud.  This suit is being...

FTC to Deeply Probe Ashley Madison

We've written a lot about Ashley Madison, the online infidelity dating website, has certainly seen its share of trouble over the past several years. ...

Can Tradedoubler Survive Brexit?

Tradedoubler's business in the UK, the fact there is a common market, is one of the reasons the company has grown in leaps and...

Latest news

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...