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Marketing Madness

What is Social Media Influence Worth?

Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies.  They have...
Pesach Lattin -
Marketing Madness

Huh? Much of Local Search is Often Not from Locals?

For businesses, capturing the local search results for their niche is extremely important.  This is because those who are looking for a local product...
Pesach Lattin -
Marketing Madness

Wow: Facebook Native Videos Generate 268% More Shares than Articles!

As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data,...
Pesach Lattin -
Marketing Madness

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are...
Megan Turner -
Marketing Madness

Targeted Live Broadcasts Now Available from Facebook

Facebook’s live streaming service has become very popular very quickly, especially with marketers. Having the ability to communicate directly with viewers has been very...
Pesach Lattin -
Marketing Madness

Video Capitalizing on Global Increase in Internet Speeds

It seems like just about every day there is a new report or study that looks on how video is being used more and...
Pesach Lattin -
Marketing Madness

Common SEO Mistakes to Avoid when Redesigning Your Site

No matter what type of website you’re running, it is important to keep it looking and operating properly.  This means you will need to...
Pesach Lattin -
Marketing Madness

Non-Official Sponsors Now Allowed to Advertise During 2016 Rio Olympics

For the first time ever, businesses and companies who are not official Olympic sponsors will be able to advertise during the upcoming 2016 Olympics...
Megan Turner -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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