A few years ago someone told me that someone was making a print magazine for the performance marketing industry. I was pretty damn sure it would fail. While blogs weren’t all the rage as they are now, as an experienced online publishers, I was pretty sure no one would want to read something in print. … Read more
I’m not sure what is the water in Denver, but companies are sprouting up left and right here. Shane Graper, like George Avery of GetAds left his employer in the wake of the Facebook and Attorney General scandals that rocked the industry. From that he moved onto creating his own company, with its own way … Read more
In the affiliate and CPA network software game, there have been a few companies that have dominated the game. For almost a decade everyone used DirectTrack, and then came HasOffers and LinkTrust. For a long time, that seemed to be the only choice – until last year, when Cake Marketing started to play in the … Read more
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center. We crave trust. Without it, we would be consigned to a world where we … Read more