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Marketing Madness

Just 31% of Marketers Have Mobile Strategy in Place

You can hardly browse a marketing news site without seeing new reports of the growth in mobile traffic in virtually all areas.  This includes...
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Lawyers Run The World

Cheerios To Face Trial for Fake Claims

Federal Judge has ruled that General Mills must stand trial in a lawsuit when it may have tricked consumers into thinking that Cheerios Protein...
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Marketing Madness

Largest Facebook Advertiser Pulling Back Targeted Ads Saying Ineffective

The world’s largest ad spender, Procter & Gamble, has announced that they are reducing their ad spend on targeted Facebook ads.  They said that...
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Marketing Madness

Facebook to Attack Ad Blockers Hard

Facebook is taking a significant step against the rising popularity of ad blocking software.  They have just announced that they have developed a way...
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Marketing Madness

Olympics Exposing Many to Hackers & Other Digital Threats

A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people.  While...
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Marketing Madness

Facebook Taking Clickbait War to a New Level

Facebook has been trying to stop all the clickbait articles that flood people’s newsfeed for quite some time, with varying levels of success.  According...
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Marketing Madness

How Do You Market to Gamers? New Study Provides Insight.

A new study has been released from Softonic that looked at how gamers (especially mobile gamers) look at advertising, and marketing efforts in general. ...
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Marketing Madness

Pepperjam Acquires AdAssured

The US based affiliate marketing network, Pepperjam, has recently announced that they are acquiring AdAssured, which is an online marketing compliance firm.  They are...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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