TAG, or the Trustworthy Accountability Group, has released information about their new anti-fraud certification program, which has been being prepared for about 18 months now. The system is set up to make it so their members can earn a ‘seal’ only after proving that they follow a variety of industry best practices. The system is … Read more
Whenever you are conducting any type of marketing campaign you want to make sure you are getting your message out in front of people who are willing to give it a chance. While most people don’t ever want to see ads, they typically understand that it is a part of the modern life. In addition, … Read more
Known for the “I Want My MTV” advertising campaign, among others, George Lois is a well-known marketer that has been in the industry for decades and he is teaming up with PR shop TransMedia to create a new agency that is being called, “Lois TransMedia.” If you haven’t heard of him, you likely recognize some … Read more
A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which will result in a loss of about $12 Billion for publishers. According to recent data publishers are losing about $3.8 billion per year due to ad blockers. The major growth over … Read more
This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite well. If you haven’t been convinced that this is a huge problem for marketers and brands yet, this graphic should do the trick. Take some time to look through this simple … Read more
Instagram is conducting some advanced testing on their new analytics platform according to reports. The analytics system they are implementing is being called ‘Insights’ and based on the information that has been released so far, it looks like it is going to be quite advanced. Early reports are showing that the analytics system has been … Read more
Reports are coming out about a new click-fraud botnet that is being called, “Redirector.Paco Trojan.” While new botnets are being created and discovered all the time, this one is actually quite well-established all ready, though it has really only just been discovered. The botnet has apparently been active and growing since at least 2014 and … Read more
Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income. At the time Pinterest said that they made the … Read more
Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for the newest, coolest product. They are another form of advertorial, but this time they are more interesting, more profitable and a lot more creative. One of the best things about Native … Read more
Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section of the social network to suppress politically conservative topics. Getting on the trending topics sidebar can drive high levels of traffic and encourage a lot of discussion, which is exactly what … Read more
With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that people are looking for other ways to monetize content online. After all, if enough people are blocking ads effectively, the money to create the high quality content that people want simply … Read more
The parent company of WordPress, Automattic, owns the .blog domain extension and up to this point they have basically just been sitting on it. According to a recent announcement, however, that is about to change. The announcement confirmed that they will be offering .blog top level domains to all users, not just those who are … Read more
Azealia Banks is known to be pretty controversial on Twitter, but this week, she crossed the line when she decided to attack pop star Zayn Malik with racial slurs, which is likely the reason her Twitter account is not accessible today. Shows how fast one can go from being “influential” to not even having an … Read more
When looking to drive traffic online there are many different options to consider. One of the most popular is search engine optimization (SEO). SEO has been around for a very long time and had been able to consistently provide results to marketers, when done properly. Of course, figuring out how to get the best results … Read more