Saturday, November 23, 2024
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Leaders

Massive AdTech Buyout, Chinese Consortium Buys Media.Net for Almost $1 Billion.

Media.net is one of those companies that flies under the radar for the vast majority of people, but those in the AdTech industry are...
Pesach Lattin -
Marketing Madness

Moz to Eliminate 28% of Workforce

Moz is one of the better known digital marketing software providers.  They have been in the business for about 12 years now, and have...
Pesach Lattin -
Marketing Madness

Alert: Illegal Ransomware Affiliate Network Launched!

Ransomware is considered by most to be one of the biggest threats to individuals and businesses today.  The basic way that ransomware works is...
Pesach Lattin -
Leaders

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...
Pesach Lattin -
Email Marketing

[VIDEO] Evan Weber Knows What is Hot in Digital Marketing

Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the...
Pesach Lattin -
Marketing Madness

Google+ Hangouts On Air Being Shutdown

The live video streaming service, Google+ Hangouts On Air, are officially being shut down as of September 12th. This is something that most people have...
Pesach Lattin -
Marketing Madness

Asia: Social Media Used for Key Metrics for Performance Marketing

Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using...
Pesach Lattin -
Leaders

Video: Impact Radius Dedicated to Stopping Fraud in Performance Marketing

Many companies in performance marketing don't really care about fraud. This past year we did a survey and found that 72% of marketers are...
Pesach Lattin -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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