Last year Myspace was pretty much considered dead, and was sold from NewsCorp to advertising network SpecificMedia. According to a recent press release, MySpace is now growing once again, and has added one million new member since December, making approximately 40,000 per day. The new site is a partnership between SpecificMedia and none other than … Read more
Zynga has started a new program, currently in Beta, that will allow players of Citybville to refill their energy bar by interacting with advertisers. Called Reward Advertising, this incentivzed based system already has signed up Coca-Cola, Mastercard and 20th century Fox’s Film “What’s Your Number.” The ads will only run when players are low on … Read more
According to a study by the Ehrenberg-Bass Institute for Marketing Science, an important sounding group, Facebook fans are basically really worthless. In an ideal world, all these brands would love to believe that consumers “like” really means something, but it seems that “likes” have little or no value. Most people would probably ignore this study, … Read more
This past week, Facebook along with the Washington State Attorney general, sued Adscend Media claiming that they were defacto spamming Facebook with “likes.” This is a curious extension of the CAN-SPAM laws, because it claims that likes, even when generated by other users, are somehow regulated by CAN-SPAM. Adscend Media, however has responded that they … Read more
Besides the overall return on investment from your Facebook Ads campaigns, we can pretty much determine that it’s all about the click! The click through rate of your ad copy will not only bring you more volume, but it will also lower the amount that you actually have to pay per click. While Facebook Ads … Read more
The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with the 10 most popular websites and work your way down from there. According to Compete.com, the top 10 websites are not only capturing the most overall visitors, but those visitors are … Read more
Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to increase or at least not decrease their marketing spending in 2012. Given the economy is showing some signs of life after a few dark years, this might not come as a … Read more
Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the effectiveness of its stumble feature by adding a new “Stumblebar,” the crux of its business model. Stumbleupon was an early leader in the area of web content flagging social media services. … Read more
Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. And if you are an advertiser and have not thought about what social media actions mean to your sales it’s probably time to begin crunching the numbers. The word “like” is … Read more
According to legal analysts, there is a law being passed which could in theory make many types of affiliate marketing a federal felony. In theory, many types of marketing, which don’t fall under the terms and conditions of sites and social networks, could be prosecuted under the Department of Justice, for as much as three … Read more
If you didn’t notice, last week Facebook filed a lawsuit in federal court against several marketers for basically typo squatting. The lawsuit, found here claims that 25 different people were using similar domains to Facebook that were common typo errors. According to this report, over 48 million visitors a year are diverted away from Facebook. … Read more
Just within the last two years Facebook overtook Myspace as the king of social networking. Myspace has been relegated by the technology and advertising community to the garbage heap of websites. Now has arrived what everyone knew would come, Google+, the newest best “social network” to compete in a crowded pack, dominated significantly by Facebook. … Read more
So you want to learn a few marketing tips on Facebook, huh? Well, I’ll give you SEVERAL! As internet marketers, we have to be tricky and cunning with how we reach our audience. With Facebook always changing its layout and features, it’s pretty hard to keep up. Aaaaaaaaannnnnd, that’s why I’m here. So here are … Read more
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