Despite the initial fascination with Location based check-in services, it seems that these services, especially FourSquare are having a great deal of trouble facing adoption. In fact, some studies and research show that people are just not checking-in to anything anymore, and have no interest in sharing all the time where they are. Even FourSquare’s … Read more
As we predicted last month, Yahoo has decided to move forward and sue Facebook over claims that Facebook is infringing on a wide range of things from a news feed, messaging, social network, privacy technology and pretty much everything else. This absolutely massive complaint basically claims “Facebook’s entire social network model, which allows users to … Read more
The Internet is becoming more and more social with each passing day. You’ll find that the major search engines have started to give utmost importance to the social factor. Here’s how social media is helping people and the search engines find better content: a) Social sites like Facebook and Twitter are thriving communities made up … Read more
Eli Aloisi and his special photoshop skillz got me thinking about what people should be using who can’t afford Photoshop. Also, with Photoshop getting so complex and requiring yearly training seminars to even begin to understand the changes, maybe there are some programs that are a bit better for marketers. Why should you care? Because … Read more
In an interesting twist, Yahoo has come out with a claim that Facebook is infringing on up to 20 different patents that they own, including advertising, the personalization of websites and social networking and messaging. This potentially is a huge windfall for Yahoo, and more importantly an enormous issue for Facebook. So far, all that … Read more
Here are the leaked Facebook ad platform update documents, as mentioned in our article on New Facebook Ads.
A leaked document, available here on Performance Marketing Insider Leaked Facebook Document, has suggested that Facebook may soon be introducing changes to its premium PPC ads. Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how far their advert reached and just what kind … Read more
The CEO of AddShoppers, Jon West, emailed me yesterday to inform me that they have officially announced the first integration of a Facebook “Want Button.” This is pretty cool new feature that they have rolled out which allows anyone to click on a “Want” or “Own” button that will be integrated into the Open Graphs … Read more
Affiliates rejoice, Facebook has a bunch of new targeting options that rock. If you’ve ever tried to create targeting segments, you know how difficult it is, especially in starting new campaigns. Well, the new targeting options are really, really cool including some really amazing new features. The broad category options are basically demographic and lifestyle … Read more
Despite in their IPO filings, they mentioned that they had nothing whatsoever planned for mobile monetization, Facebook will be making an announcement on February 29th in NYC that they will indeed be involved in mobile facebook advertising. With over 425 Million of the users accessing Facebook via their mobile device, this is a sure fire … Read more
Facebook has won a major lawsuit against Power.com that was filed in 2008. According to the lawsuit, Facebook had accused Power Venvutes of using Power.com to spam Facebook and then steal data from the network. US District Judge James ruled that Facebook had proven its case, and that they could seek damages against Power.com. “The … Read more
Despite all the success that Facebook has had in advertising, it has completely failed in one area: “F-Commerce.” While Facebook seems to be the most visited site in the entire universe, is the fastest growing site for display advertising on the planet and even people’s dead great-grand parents are using it, not a single major … Read more
Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad campaigns, just to see the different images that can quickly swing a campaign from boring to interesting. When using the same text ad copy and only changing the image, you can … Read more
A January study by the industrious folks at Digitals shows that 55% of people just aren’t comfortable with giving their credit card information via a social media site. This included even secure transactions by a known brand. Why? Perhaps because of all the scammers pushing their junk on Facebook, those actually wanting to do legit … Read more
© Your Copyright Message
