A recent survey conducted by Alignable, which is a local business networking site, looked at the behaviors of many small businesses in regards to how they were using Facebook ads. They polled 1200 local businesses, which consisted of businesses in North America that had fewer than 50 employees total. It included both B2B and B2C … Read more
The Facebook Messenger platform has recently launched the ability to build bots for businesses (beta version only) to help take care of a wide range of different tasks. These bots will be able to help with customer service, answer questions, provide directions and even make purchases for users. The platform was displayed at the F8 … Read more
Facebook has launched a new tool in the Ads Manager to help identify under-performing advertisements. The ads that are flagged as poor performers will also get tips from the tool on how they can be improved. This is designed to help advertisers learn more about their ads and how to get the best results with … Read more
Facebook has been Beta testing their Facebook Audience Network (FAN) service on mobile sites for some time now. Using just a limited number of pages and advertisers they have apparently gotten everything configured the way they want it because they are now opening it up to all their advertisers. Advertisers have been able to use … Read more
The most recent report from Kenshoo on mobile app advertising has just been released, covering the second quarter of 2015. The report has some very impressive numbers that show just how fast this segment of the advertising industry really is. First, application developers and marketers are spending 293% more on Facebook ads in Q2 than … Read more
Last week I wrote about why it made sense for Facebook to make a bid for SnapChat and overwhelmingly many wanted to see a counterpoint to that piece on why it did or didn’t make sense for them to turn it down. Well here it is – after an initial wtf moment on why these … Read more
There’s no doubt about the fact that social media is hot. If you don’t have a strong presence on the popular social media sites then you’re leaving open space for your competition. However, if you look around you’ll find that a lot of online marketers are struggling with getting their social media marketing on track. … Read more
Another Study has questioned the value of Facebook likes. According to Dr. Tina McCorkindale, a professor from Appalachian State University, likes mean almost nothing for almost no one. The study she conducted found 75% of those between 18-29, which are the core group of Facebook users never go back to a facebook page that they … Read more
It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to be that they are in the middle of planning a commenting platform to compete with Facebook comments. There’s some obvious good things about this, mainly that this could easily be integrated … Read more
Great InfoGraphic on why you should stop wasting your time on Facebook and get a blog. Obviously, the #1 reason SHOULD be that you don’t get paid to be on Facebook. #2 should be that Facebook is a huge time-suck and very little business, or much of anything gets done on Facebook. That’s unless you … Read more
ADOTAS – Digital advertising company CPX Interactive has rolled out a new suite of social media ad strategies, as the company announced late yesterday. It’s not an entirely new set of services, but the difference now is that CPX has bundled those services together in a way that ideally allows advertisers to assess and make … Read more
Facebook has just released the changes to their privacy policy, and it’s has one huge very noticeable change: it’s called a Data Use Policy, which basically says it all. Basically, they’ve admitted that they are now basically a Data-Sharing company and that their biggest asset is what their users do on Facebook. Today, we’re letting … Read more
Ever considered leveraging Facebook to build your mailing list? Facebook is a powerful social platform that can be used to add more subscribers to your email list. Since most of the Internet users hang out on Facebook it shouldn’t be hard for you to build a targeted email list by reaching out to your preferred … Read more
Thanks to the ongoing social media domination, Internet marketing is no longer what it used to be. Most of the small and big web businesses know for a fact that the era of web 1.0 has ended for good. If they have to survive today, they need to be a part of the social web. … Read more