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Marketing Madness

Facebook Launches Messenger ‘Lite’ | A Savvy Move

Facebook’s announcement that they are releasing a messenger application for slower phones was anything but a major event.  The fact is, however, that it...
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Marketing Madness

Facebook’s New Average Watch Times Metrics Provide Great Information

Facebook’s calculations concerning how much time people spend watching a particular video that you post have always been rather confusing.  They often over calculated...
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Marketing Madness

Will Facebook Be In Legal Trouble for Racist Posts?

Everyone knows that social media is not for the faint of heart.  While there is certainly a lot of good and encouraging posts on...
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Marketing Madness

Facebook Bans Marketers From Marketplace?

Facebook has officially launched Marketplace, which is a place where users of their mobile app can list things that they have for sale so...
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Marketing Madness

Facebook Planning to Spam Messenger with Ads

Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp.  For the later, they paid $4.59 billion to get it, so...
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Marketing Madness

Survey Finds Grandma is Using Facebook a Lot

A recent survey conducted by Michigan State University found that senior citizens are more engaged with social media than many would have expected.  The...
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Marketing Madness

Mobile App Installs Overtake Facebook and Instagram

In the Mobile App Advertiser Trends Report from Kenshoo, it was reported that Facebook and Instagram are seeing major increases in mobile app install...
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Marketing Madness

Facebook Warns Advertisers About Mobile Speed

The push to improve mobile speeds continues, this time with Facebook.  The social network has issued a warning to all of their advertisers that...
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Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete...
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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

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