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Marketing Madness

New Facebook Ads Can Target Those who Visited Physical Store

Trying to get people from Facebook to visit a brick-and-mortar store is one of the main reasons businesses use their ads.  While quite effective,...
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Marketing Madness

Quarterly Revenue Surge for Google & Facebook

Alphabet Inc (Google) and Facebook Inc have recently released their quarterly revenue results, and it is clear that the two tech giants are doing...
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Leaders

Desperate for Income,Twitter Brings Back Co-Founder Biz Stone to Help Guide Company

In an effort to turn the struggling company around, Twitter has brought one of the co-founders back to the team. Biz Stone will be...
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Marketing Madness

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...
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Lawyers Run The World

Facebook Finally Settling a Privacy Lawsuit from 2012?

Facebook has had a lawsuit pending since 2013 related to alegations made in 2012 that the company was scanning private messages, and counting the...
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Marketing Madness

Facebook Stepping up their Paid Content Program

Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies...
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Lawyers Run The World

EU Warns Facebook over Promoted Scams

The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people...
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Marketing Madness

US Digital Spend Tops $83 Billion This Year – Facebook Taking Nearly 40%, Twitter Dropping

A new report from eMarketer is predicting strong growth in the digital ad market for the US. We can expect to see 15.9% growth...
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Adtech

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce 

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete...
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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...

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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

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