Friday, November 22, 2024

Tag:exchanges

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...

What’s the Bigger Issue? Viewability or Fraud?

When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

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Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...