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UrbanObserver
UrbanObserver
Friday, November 22, 2024
Adtech
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CTV/OTT Streaming
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exchanges
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Marketing Madness
How Real Time Bidding Advertising Exchanges are Hurting Brands
Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
Pesach Lattin
-
2017-06-20
Marketing Madness
What’s the Bigger Issue? Viewability or Fraud?
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...
Pesach Lattin
-
2017-03-10
Marketing Madness
Study: CPM Rates Do Not Equal Value
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin
-
2012-03-28
Latest news
Adtech
2024-11-22
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech
2024-11-21
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...
Must read
Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe...
Adtech
2024-11-21
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
When I resurrected this newsletter from the ashes of...