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UrbanObserver
Saturday, January 11, 2025
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Marketing Madness
How Real Time Bidding Advertising Exchanges are Hurting Brands
Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...
Pesach Lattin
-
2017-06-20
Marketing Madness
What’s the Bigger Issue? Viewability or Fraud?
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...
Pesach Lattin
-
2017-03-10
Marketing Madness
Study: CPM Rates Do Not Equal Value
Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...
Pesach Lattin
-
2012-03-28
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Marketing Madness
2025-01-07
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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Lawyers Run The World
2025-01-07
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...
Lawyers Run The World
2025-01-07
Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...
Must read
Marketing Madness
2025-01-07
Streaming’s Big Lie: The Future of TV Is Already Broke
Streaming was supposed to be the savior of TV—the...
Lawyers Run The World
2025-01-07
How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)
A civil investigative demand (“CID”) is the instrument by...