UrbanObserver

Saturday, January 11, 2025

Tag:exchanges

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...

What’s the Bigger Issue? Viewability or Fraud?

When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will...

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

Latest news

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. ...

Must read

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...