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UrbanObserver
UrbanObserver
Tuesday, November 5, 2024
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Marketing Madness
Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
Pesach Lattin
-
2017-03-29
Lawyers Run The World
Big Drop in Programmatic Ad Fraud Reported in Q4
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
Pesach Lattin
-
2016-05-18
Marketing Madness
InfoGraphic: Rebirth of Display Advertising
You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...
Pesach Lattin
-
2012-03-09
Latest news
Adtech
2024-11-05
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Adtech
2024-11-05
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...
Adtech
2024-11-05
Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...
Must read
Adtech
2024-11-05
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
In a bold (and overdue) move, Audience Store has...
Adtech
2024-11-05
Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.
Digital ads are a little like confetti—thrown around in...