Tuesday, November 5, 2024

Tag:exchange

Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising

The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...

InfoGraphic: Rebirth of Display Advertising

You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...

Latest news

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
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Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers

In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to...

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere...

Must read

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...

Tired of Your Ads Showing Up Next to Clickbait? AS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...