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UrbanObserver
UrbanObserver
Monday, December 23, 2024
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Marketing Madness
Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
Pesach Lattin
-
2017-03-29
Lawyers Run The World
Big Drop in Programmatic Ad Fraud Reported in Q4
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
Pesach Lattin
-
2016-05-18
Marketing Madness
InfoGraphic: Rebirth of Display Advertising
You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since...
Pesach Lattin
-
2012-03-09
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Adtech
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Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...
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Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...