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Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is having a hard time keeping its customers' data secure. The company has...
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Email Marketing

What is Hyper-Segmented Email Automation?

In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out....
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Email Marketing

Study: Get Improved Engagement from Smaller Email Lists

A new study published from GetResponse looked at more than two billion emails that were generated over the course of two months earlier this...
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Email Marketing

Infographic: 119 Email Marketing Facts to Help Your Business

As digital marketers, we all know the value of email marketing. It is one of the oldest, and most effective ways to drive traffic,...
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Email Marketing

Experian Sells It’s Email Marketing Business

Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital. The...
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Email Marketing

7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing “Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing....
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Email Marketing

What Drives Email Sign-Ups?

A new study was performed by Adestra that looked into why consumers tend to sign up for marketing emails.  As any marketer that uses...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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