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New Affiliate Program Launched from Oveedia

Pure Hospitality Solutions (parent of Central American-Caribbean Online Travel Agency) has just announced that they are launching a new affiliate program for their hotels. ...

Pesach Lattin - 2016-04-18

Marketing Madness

Facebook Messenger Platform Bots Launched

The Facebook Messenger platform has recently launched the ability to build bots for businesses (beta version only) to help take care of a wide...

Pesach Lattin - 2016-04-18

Lawyers Run The World

Ninth Circuit Ruling Has Potentially Major TPCA Defense Implications

In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action...

Richard B. Newman - 2016-04-18

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Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...

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Marketing Madness2024-12-18

What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...