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Marketing Madness

90% Hate Programmatic Contracts

Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective.  It...
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Marketing Madness

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...
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Marketing Madness

Mode Media Closes, Signaling Crash of Display Networks?

The New York Post revealed today that Mode Media, once known as Glam Media was going to shut down. Once billed as the premiere...
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Marketing Madness

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...
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Marketing Madness

Facebook Takes Aim At Google Display Network

Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue.  Since the...
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Marketing Madness

WTF? 20% of Online Ads Will be Blocked by 2020

A new forecast from Optim.al, an analytics firm, predicts that by 2020 as much as 20% of all ads online will be blocked, which...
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Marketing Madness

Did You Know That 1/3 of all Online Advertising is Fraudulent?

This new Infographic from Invespcro sums up the online ad fraud situation today and how it is going to look in the future quite...
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Lawyers Run The World

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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