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UrbanObserver
UrbanObserver
Saturday, September 7, 2024
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CTV/OTT Streaming
The Right Way to Measure Media
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...
Daniel Aks
-
2023-07-06
Latest news
Gaming
2024-09-04
How Advertisers Are Betting Big on Gamers in Q3 and Q4
There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...
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Adtech
2024-08-28
Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club
In the ever-evolving world of ad tech, where buzzwords often outshine real innovation, Judy Shapiro stands out as a...
Adtech
2024-08-26
How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)
Jon Walsh isn’t just a name in adtech; he’s a phenomenon. A legend. The kind of figure who has...
Must read
Gaming
2024-09-04
How Advertisers Are Betting Big on Gamers in Q3 and Q4
There’s an audience, and then there are gamers. Imagine...
Adtech
2024-08-28
Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club
In the ever-evolving world of ad tech, where buzzwords...