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Marketing Madness

Desktop Purchasing Grew? During Holiday Season Yep!

A new comScore report came out and reports that for the time frame of November 1 through December 18 of this year’s holiday season....
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Marketing Madness

Mobile Passes Desktop for Global Internet Usage

StatCounter has recently announced that according to their data, mobile devices are generating more of the total global internet traffic than PCs for the...
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Marketing Madness

Study: Desktop Advertising is Crashing Fast

Once the most popular form of digital advertising, desktop ads have been overtaken by mobile in terms of total ad dollars spent.  According to...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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