Tag:data

Marketing Madness

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It...

Pesach Lattin - 2022-05-25

Email Marketing

Legal: California Governor Passes Data Broker Registration Law

If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin Newsome has signed a number of...

Richard B. Newman - 2019-11-08

Marketing Madness

Google Launches Ads Data Hub for Improved Ad Performance Measurements

Google has recently launched a new system that is designed to help marketers manage their campaigns across all the different Google properties. This system,...

Pesach Lattin - 2017-05-30

Latest news

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed...

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Marketing Madness2024-12-18

What is the Perfect Ad?

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...