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Marketing Madness

Video Testimonials Boost Your Conversion Rate

Who doesn’t want traffic that buys? Who doesn’t want visitors that actually share and subscribe? Who doesn’t want more conversions? We all do. You get these...
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Adtech

Zeta Global: A Masterclass in Data Drama or Just Another Consent Con?

Let’s talk about Zeta Global Holdings (NYSE: ZETA), a company that bills itself as a “leading omnichannel data-driven cloud...
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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...

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Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

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