Monday, December 23, 2024

Tag:criteo

Criteo Changes The Game For Personalization Ads

  Criteo, a technology company that provides personalized performance marketing services, has introduced a new product that could prove to be a game changer. Kinetic...

HookLogic Being Bought Out by Criteo

Criteo, a performance marketing firm, has just reached an agreement to buy HookLogic. HookLogic was founded back in 2004, and has been powering shopping...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...