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What is a CPA Network? Cost Per Action Explained

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising. It's a type...
Jennifer Selleck -

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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and...
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Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of...
Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape...

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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

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