Friday, November 22, 2024
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Marketing Madness

Facebook Stepping up their Paid Content Program

Facebook is expanding their successful branded content option to additional brands. Along with this expansion, they are making some important updates to their policies...
Pesach Lattin -
Lawyers Run The World

New EU Laws May Require Facebook and Google to Pay Users

A recent report from the Guardian finds that the European Union is proposing new rules regarding the publishing of news content.  One of the...
Pesach Lattin -
Leaders

[VIDEO] Will Cloaking Kill Native Advertising?

Will cloaking kill native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective...
Pesach Lattin -
Marketing Madness

Five Important Facts about Native Advertising

Native Advertising is a new word for text based advertising that looks like content, but may or may not really be just advertising for...
Pesach Lattin -
Marketing Madness

Consumers Are Too Cheap to Pay for Content

With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that...
Pesach Lattin -
Marketing Madness

B2B Content Marketing Failing According to Study

The Content Marketing Institute has released their new B2B enterprise content marketing report, which polled a number of marketers to see what types of...
Pesach Lattin -
Marketing Madness

Google Accelerated Mobile Pages to Launch on February 24th

Google has confirmed that the Accelerated Mobile Pages (AMP) will begin showing up in their mobile search results on Wednesday, February 24th.  The AMP...
Pesach Lattin -
Specials

Stealing Content to Make Money

Here is a topic that can be somewhat controversial.  Using someone else's content to make money online, build a readership and grow your business. ...
Adam Riemer -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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