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Marketing Madness

Mobile PIN Submit Offers to Disappear in the US

The Mobile PIN Submit Offers used to be the staple of the mobile industry in CPA Marketing.  However, according to insiders, this could be...
Pesach Lattin -
Lawyers Run The World

How to Guarantee the FTC Will Bust You

It has been approximately two years since the Federal Trade Commission published its “Final Guides Governing Endorsements, Testimonials - Changes Affecting Testimonial Advertisements, Bloggers,...
Richard B. Newman -
Lawyers Run The World

The FTC Targets Scam Flogs But Ignores Media Companies That Promote Them

Technorati - The Federal Trade Commission has gone to war against all the fake news sites. If you’ve visited almost any real news site...
Pesach Lattin -
Leaders

PeerFly has few Peers.

Recently PeerFly was awarded the #2 Network in our Annual Survey of Networks. Their CEO Chad French was pretty damn happy about that, considering...
Pesach Lattin -
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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