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Tag:compliance

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Lawyers Run The World

Using Garcinia Science to Substantiate Claims and Enhance Conversions

Dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile. Weight loss offers are among the most intensely scrutinized...
Richard B. Newman -
Lawyers Run The World

First 100 Companies to be Approved for TAG Registry Announced

In what is being described as the beginning of a ‘new era of transparency’ in the digital ad world, the Trustworthy Accountability Group (TAG)...
Pesach Lattin -
Marketing Madness

Must Read: New Guidelines Published by ANA

The Association of National Advertisers has just released a new set of guidelines for ad agencies and other marketers.  The guidelines focus on transparency...
Pesach Lattin -
Marketing Madness

Spammer Sanford Wallace Goes to Federal Prison for Being an Asshat

Sanford Wallace, known as one of the two Spam Kings after Scott Richter, has been placed back in prison after not learning a lesson...
Pesach Lattin -
Lawyers Run The World

Legal Problems Plague ANA Transparency Report

The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry.  They...
Pesach Lattin -
Lawyers Run The World

Ninth Circuit Ruling Has Potentially Major TPCA Defense Implications

In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action...
Richard B. Newman -
Lawyers Run The World

UK Consumer Police Bust Company for Fake Reviews

The UK based SEO company, Total SEO & Marketing Ltd, has been charged with violations to consumer law for posting more than 800 fake...
Pesach Lattin -
Marketing Madness

Affiliates: Will Your CPA Network Survive?

As an affiliate, one of your primary concerns is longevity. Is the offer that you are promoting going to be stable enough to promote...
Fehzan Ali -
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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