8 Facebook Marketing Hacks You Should Try RIGHT NOW

So you want to learn a few marketing tips on Facebook, huh? Well, I’ll give you SEVERAL! As internet marketers, we have to be tricky and cunning with how we reach our audience. With Facebook always changing its layout and features, it’s pretty hard to keep up. Aaaaaaaaannnnnd, that’s why I’m here.

So here are the eight Facebook tips you should try RIGHT NOW.

Tag Your Friends in Status Updates

Do you have a link, video or message for your latest product? Post that link, video or message as a status update and cleverly integrate your friend’s name. The two key words here is “cleverly integrate.” Don’t make it so obvious that your friends will make it their mission to defriend you. Do this too much and you’ll be reported for spam.

Hint: Use the @ symbol followed by your friend’s name in your status. This will tag them.

Creative LoafingBecause he remembered I like Jazz, Joran told me about a Half-Off deal on a jazz club that just reopened. 

Tag Your Friends in Photos

If you have some very influential friend, this is a sure-fire winner. But if you don’t, it still works to get your brand some recognition. Whatever the picture is even if it’s not for your brand, remember not to tag them in embarrassing or compromising situations…this can be detrimental to your friendship.

Upload a photo with your brand. Add a description to promote the brand. Tag as many friends as you can in that one photo.

Not only would their names show up on your picture, but it will pop up on your friends’ profiles for all of their friends to see…that is, if they didn’t disable the public showing of their tagged photos. Even if this is the case, your friends will get notification that they’ve been tagged and of course will open it up to check out what the image is.

Missy WardMissy Ward & Clicky at Affiliate Summit West 2011 

Tag Your Friends in Notes

This is especially useful if you have a blog. What you can do is import your blog posts into Facebook so that they show up as Notes. Once the blog posts make their successful transfer, go and tag away! But remember to not be a constant tagger or you’ll be a constant spammer.

 

Comment on Your Friends’ Walls

What good are you as a friend if you don’t interact with your people? Write on their walls. Pop in every so often just to say hi and see how they’re doing. “You’re confronting the question of ‘Why is this person even in my network in the first place?’ with a logical answer. You’re reaching out. That’s pure networking,” says Peter Shankman, PR and Social Media Power Player.

Shankman’s blog post, Unfriend, Write or Die, is a must-read on this subject.

This approach is not necessarily a hack, but it is a way for you to stay in the front of your friends’ minds.

Comment on Group, Fan Page and Event Walls

Target your niche. Join groups, fan pages and events that are associated with your line of work as well as your products. Once you do that, promote your product/brand by leaving comments on its walls.

You can “kill two birds with one stone” without having to leave your homepage. Same thing with tagging friends’ names in status updates, you can tag the group, page or event by using the @ symbol before the word. It’ll not only appear on your profile, news feed and friends’ news feed, but it will also show up on the page that you tagged. Bada Bing!!!

 

Ad TechClickbooth’s Fan Page 
Ad TechAd:Tech’s Fan Page 

Like Status Updates on Friend, Fan Page and Group Walls

Here you can do one of two things. 1) You can like status updates by using your personal profile account or 2) you can create one for your brand and use that. By liking from your personal profile account, you are letting your friends know you care what they have to say. Creating a company profile or Page (Facebook has recently launched this feature to let you like a status as your page), you are now promoting your brand.

OffervaultGood one, Guys. 

Create a Group Page and Add, Add, Add

Facebook also allows you to add friends to groups without needing their permission. This is a very easy way to give your brand exposure and really quickly.

Back in October 2010, someone by the name of Jon Fisher totally owned Mark Zuckerberg, CEO of Facebook, and Michael Arrington, Founder of TechCrunch, with this feature. He added “Zuck” and Arrington to a group called NAMBLA, a man-boy love group, without their permission. It created a pretty big ruckus about Facebook privacy. Eh, what’s new? Could this be THE Jon Fisher I know from WickedFire? You tell me.

So to follow Fisher’s footsteps, all you have to do to create the group is come up with a name, write some content and add all of your friends. The only way they can say no to the group is if it sucks. What is the first rule in business? Don’t Suck!

Create an Event and Invite, Invite, Invite

Create an event where you can invite all of your friends. Same thing as creating a group page. Think of a good event name. Get some content in there. Invite. My favorite attribute about this hack is that you can message everyone you’ve invited (even people who haven’t responded) and have it pop up in their message inbox. Suh-weet!

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Thao Tran is the Head of Social Media at Clickbooth.com

Learn also about this Crazy Affiliate Marketing Technique

 

Top Performance Companies Announced: Results of 2010 Survey of Performance Marketing & Affiliate Networks.

The results of the 2010 Survey of Performance Marketing Companies are in. We had a wide variety of companies, tried not to leave any out. While some surveys have only included 10 or so answers, we had over 50 networks and companies to choose from, making the race very close. That being said, there was some clear winners and some surprising contenders in what is becoming a very crowded and competitive marketplace.

Q: . Which networks provide the the best customer service in your opinion?

Third Place: 10.8%: ClickBooth
John Lemp’s Mega Network ClickBooth is always named now as one of the top companies in the industry. Based on the DirectTrack platform, is is clearly the largest network that uses this platform. (Although, they have been test driving other platforms for a possible move) Customer service wise, they have a great professionally trained staff, many of them having been involved with the industry forever.

Second Place: 21.2% Neverblue
NeverBlue has become a monster in the industry, and its affiliate managers are the best. While Samantha Brachat is not the CEO of the company, she has become the face of the company in the marketplace and her team of Affiliate Managers has learned from her amazing skills.

First Place: 26.1% COPEAC
Just a few years ago, many of you never heard of COPEAC. However, Mike Krongel is not the owner of the company, but is the Chief Affiliate Manager, who personally handles many of the affiliate relationships himself.

Q: Which networks do you feel have the best selection of offers, in your opinion?

Third Place: Commission Junction 15.7%
Commission Junction still dominates the mind of most people of what “affiliate marketing” is, and because of that still many affiliates go to it to look over possible offers. If you are looking for an offer to match your website, it’s always a good place to start.

Second Place: 21.9% Neverblue
Again, Neverblue shows its huge influence in the marketplace and a great selection of offers. The staff at Neverblue is always pushing new offers to affiliates, looking for the next mega-affiliate.

First Place: 24.8% COPEAC
COPEAC has scored first place for offers probably because of the “if we don’t have it, we will find it” attitude they have. Affiliates know that the Krongels will always find an offer that fits them if they don’t already have it.

Q:Which networks do you feel are the most ethical in the way they conduct business?

Third Place: 11.9% ClickBooth
ClickBooth has managed to keep itself relatively clean, especially when faced with all the issues in the industry. While many companies out there that are similar jumped on certain bandwagon’s, the Clickbooth legal team kept Lemp safe.

Second Place:   21.9%.COPEAC
COPEAC is known to always stand up for its affiliates. Whenever there is an issue, they go to bat for affiliates often choosing to pay out affiliates even when they are not paid.

First Place:  22.3% Neverblue
With an excellent PR and marketing team, Neverblue has become the face of ethical marketing in the industry. They only beat out COPEAC a bit, but their reputation of ethical market is a keystone to their business.

Q. Which networks do you feel are the best network overall?

Third Place: 14% Commission Junction
Commission Junction will always be listed in surveys because they are Commission Junction. ‘Nuff Said.

Second Place: 20.1% Neverblue
A close second, Neverblue is always a major contender. With their own amazing interface, great customer service, Neverblue is definitely one of the best networks out there.

First Place: 22.1% COPEAC
Mike Krongel has a huge following in the industry and more importantly very loyal affiliates. While he doesn’t throw parties at the playboy mansion, his affiliates know that he makes it up with great payouts and customer service. COPEAC is definitely the new face of performance marketing: professional, honest with great customer service.