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Marketing Madness

UK Ad Spend is continuing to Rise in 2017

A new report from Advertising Association/Warc Expenditure came out, and it shows a 1.3% YoY increase in ad spend in the UK for the...
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Marketing Madness

British Are Brutally Hacked to the Tune of $147 Billion a Year

A new report that was produced by Gareth Bacon, GLA Conservative London Assembly, reports that businesses in the UK are losing at least 147...
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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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