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Marketing Madness

MediaiQ Boasts Low Ad Fraud Rates

Media iQ has just recently come out with their ad fraud and brand risk evaluation for the first quarter of 2016, and it is...
Pesach Lattin -
Specials

Can Affiliate Marketing Hurt Brand’s Reputation?

ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the...
Owen Hewitson -

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will forever be known as the year advertisers got collectively obsessed...
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Marketing Madness

What is the Perfect Ad? 

Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even...

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

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